Helping People and Cultures Evolve by Going Below the Surface

Backed by the award-winning Leading Below the Surface™ (5,000+ copies sold, top 10% of business books), Change Coaches partners with organizations to transform individuals, teams, and cultures through coaching, training, and facilitated experiences. From our ICF-accredited Coaching Below the Surface™ program to executive coaching and team trust-building, our methodology strengthens psychological safety, uncovers root causes, and fosters real connection—so leaders and teams can thrive in today’s complexity.

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As Seen In

As Seen In

You’re In Good Company

Trusted by bold leaders at top companies, universities, and nonprofits worldwide.

What We Do

Leadership Development That Goes Below the Surface

We’re not just consultants or coaches—we’re trusted partners in building leadership cultures that last. Our work is designed to create clarity, strengthen relationships, and foster real growth across your organization.

Our Services Include

Strategic Coaching for Leaders & Teams

Executive, team, and new leader coaching designed for today’s complexity.

We also offer ICF-certified coach training through our signature Coaching Below the Surface program, helping leaders and coaches create lasting impact across their organizations

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Organizational Leadership Consulting & Custom Programs

Root-cause analysis, CEO sessions, team realignment, and culture transformation.

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Workshops & Leadership Development

Practical, action-oriented learning experiences that build trust, empathy, and skills.

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Inspirational Keynotes

Energizing, high-impact sessions that spark new perspectives and move people to act.

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Coaching Below the Surface

A cohort experience for leaders and coaches ready to deepen how they hold complexity, design stronger alliances, and lead with steadiness in uncertain systems.
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Our Proven Approach

Leading Below the Surface Starts Here

Our signature framework, rooted in research, empathy, and real-world practice, goes beyond leadership trends to build REAL cultures. It’s not about performative change. It’s about the kind of deep, trust-based transformation that creates clarity, courage, and long-term success.

Meet LaTonya Wilkins

LaTonya Wilkins is an award-winning executive coach, keynote speaker, and founder of Change Coaches. A LinkedIn Top Voice and the author of Leading Below the Surface, she’s helped leaders at Google, the EPA, and mission-driven orgs around the world build cultures of courage, empathy, and connection.

With roots in corporate HR, decades of real-world leadership experience, and a teaching role at Northwestern’s Kellogg School of Management, LaTonya blends research, practice, and deep humanity in every engagement.

Let’s partner to build the future of leadership at your organization.

Meet Our Team

Making An Impact

Celebrating milestones, client successes, and recognition that reflects our work.

Change Coaches Named One of the Top 15 Coaches in Chicago in 2026

Recognized by Influence Digest, LaTonya Wilkins is honored as one of Chicago’s Top 15 Coaches in 2026. See how her REAL approach is shaping leaders and organizations.

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TechNexus’ Spotlight on Change Coaches

LaTonya Wilkins was featured by TechNexus for going below the surface with leaders — helping them build stronger cultures, deeper trust, and the clarity to lead through complexity.

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In every organization’s journey toward stronger leadership and healthier culture, there are partners who truly stand out. For me, LaTonya Wilkins and the Change Coaches team are exactly that. I have had the opportunity to work with LaTonya and her team across multiple organizations, and each experience has been powerful, authentic, and transformative. LaTonya is the kind of leader who shows up fully. She is thoughtful, intentional, and deeply committed to helping leaders and organizations do the real work required to grow. What I admire most about LaTonya is her authenticity. She leads with heart, humility, and clarity, while also bringing the strategic insight needed to move organizations forward. Her facilitation style creates space for honest conversation, reflection, and meaningful leadership development. People feel seen, heard, and challenged in the best possible way. Her work ethic is unmatched. LaTonya and the Change Coaches team bring preparation, professionalism, and deep expertise to every engagement. They don’t just deliver workshops or training sessions. They partner with organizations to create lasting impact and sustainable cultural change. In a time when leadership, empathy, and courageous conversations matter more than ever, LaTonya is truly a powerhouse. The Change Coaches team reflects the same level of excellence and care in everything they do. I would wholeheartedly recommend LaTonya Wilkins and the Change Coaches team to any organization looking to strengthen leadership capability, elevate culture, and drive meaningful transformation.
Artimisha CurlDirector of Inclusion, Diversity, Equity & Belonging, El Camino Health
Artimisha Curl

Leading Below the Surface in the Age of AI

A white paper on AI, human connection, and the future of leadership

AI is everywhere—and so is the pressure to move faster.

This white paper is for leaders and coaches who know AI isn’t a complete answer, but who sense that speed, uncertainty, and fear are quietly reshaping how people experience work.

Leading Below the Surface in the Age of AI explores what’s happening beneath the surface of today’s workplaces—and why human-centered leadership matters more as technology accelerates.

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What Our Clients Are Saying

Real Leaders. Real Stories. Real Impact.
LaTonya and the Change Coaches team bring preparation, professionalism, and deep expertise to every engagement. They partner with organizations to create lasting impact and sustainable cultural change. I would wholeheartedly recommend them to any organization looking to strengthen leadership capability, elevate culture, and drive meaningful transformation.
Artimisha CurlDirector of Inclusion, Diversity, Equity & Belonging, El Camino Health
Artimisha Curl
As a first-time CEO, LaTonya helped me discover and create boundaries around what is important to me as a leader. … Her engagement with some of my Board members helped to ensure alignment of my growth with the organization’s need and provide a forum to support my development.
Charlotte Min-HarrisPresident & CEO, Changent
Charlotte Min-Harris
One of the best things about working with Change Coaches was their ability to meet us where we were. Instead of providing us with a boxed solution, Change Coaches took time to understand our specific organizational challenges.
Vice President, Global Educational Publishing Company
Vice President, Global Educational Publishing Company
LaTonya has been a thoughtful, open-minded, probing and wise coach. She's a great combination of incisive, inspiring and imaginative. Whether you're exploring new directions, reflecting on how you can grow as a leader, or dissecting a specific challenge, you couldn't be in better hands.
Susan ChiraPulitzer Prize-Winning Journalist and News Executive
Susan Chira
A lot of us that have been in the workforce for 20+ years can sometimes feel overwhelmed with all the changes that are happening but Change Coaches brought forth an easy way to understand and acknowledge those changes along with how to implement those in smaller areas.
D.G.Human Resource Solutions Company
D.G.
As I stepped into my new role as CXO, LaTonya provided guidance, insight, and mentoring so I could lead with clarity and confidence. Her coaching helped me elevate my executive presence, navigate challenges, and most importantly, stay grounded in my values while growing into the leader I aspire to be.
Megan L. CummingChief Experience Officer, Linder Global Events
Megan L. Cumming
LaTonya has the ability to bridge different and varying perspectives in an understandable and palatable way. We have a very diverse group but she seamlessly negotiated our scope and imparted her experience and wisdom.
Jeff HarrisonColliers
Jeff Harrison
Both our board and our leadership team were very impressed with the coaches and the way they approached our time together. … The results of our time together not only led to a laser-clear vision going forward, but also created a sense of urgency for a long-term shift.
CEO, Mission-Driven Education Organization
CEO, Mission-Driven Education Organization
I can’t say enough great things about LaTonya! She is such an amazing speaker and engages with the audience, so there’s never a dull moment.
Jennifer RamirezFounder and CEO, &Rise Nonprofit Organization
Jennifer Ramirez
I was going through a lot of turbulence with my company and as a Leader. LaTonya held me very accountable while also providing grace [and] a lot of actionable insights.
Natalie HartkopfCEO and Co-Founder, Hightower
Natalie Hartkopf

Not Sure Where to Start?

Whether you’re an executive looking for strategic coaching, an HR leader managing a cultural shift, or a CEO preparing for bold change, we’re here to help you find the right starting point.
Let’s talk and build something REAL.
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Why Leaders Choose Change Coaches

We Go Below the Surface
We don’t just treat symptoms—we help you uncover the real dynamics blocking trust, alignment, and growth.
Trusted by Bold, Mission-Driven Organizations
From Fortune 100 giants to nonprofits shaping the future, clients count on us to create clarity, momentum, and lasting change.
Tailored for Complexity
Every engagement is customized for your people, your pace, and your context—no boxed solutions, ever.
Change That Sticks
Our work leads to measurable results: stronger teams, better decisions, and leadership that scales.

Let’s Build the Future of Leadership—Together

From coaching to keynotes, we bring clarity, courage, and connection to leaders navigating today’s most complex challenges.

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