Change Coaches was created by LaTonya Wilkins, who never felt she “fit in at work.” As a leadership development executive, she also felt organizations could do better with developing talent. The approaches were outdated, ineffective, and didn’t acknowledge the increasing diversity and evolution of the current workplace. Repeated experiences around this sentiment motivated LaTonya to become an executive coach and start Change Coaches.
LaTonya began her journey by attempting to make changes from within traditional organizations. However, she soon discovered the transformative potential of leadership and team coaching. This unconventional yet evidence-informed approach was a breath of fresh air compared to traditional programs that weren’t preparing executives for the future workplace. Since starting Change Coaches in 2020, LaTonya has grown the organization, which now partners with CXOs, senior leaders, and organizations around the world. Her best-selling book Leading Below the Surface: How to Build Real (and Psychologically Safe) Relationships with People who are Different from You has earned a spot on many “best of” book lists and has been read by universities, organizations, and individuals around the world.
Change Coaches is a team of leadership development professionals who apply Below the Surface Leadership™️ concepts to today’s workplace. Our team believes in preparing leaders to lead in today’s complex environment, which involves more generations than ever, navigating stressful world events, historic levels of burnout, and heightened uncertainty. We don’t believe in cookie-cutter approaches, and our method goes far beyond the traditional 90-minute workshops. We form genuine connections and pick up insights that other coaches might miss. Our approach ensures that, while tackling large-scale organizational challenges, we also foster significant individual and team growth.
Our values guide everything we do at Change Coaches. These values set us apart from other leadership development firms:
We exist to create a lasting impact on our clients, communities, and broader society. We achieve this by first thoroughly understanding the unique needs of our clients. Our process involves a deep dive into what makes your organization unique and using this understanding as a cornerstone for our work. Our creative and evidence-informed approach ensures that the solutions we offer are impactful and sustainable.
Our work is not limited to Diversity, Equity, Inclusion, and Belonging (DEIB). We prepare leaders to excel in today’s workplace using evidence-informed approaches. Our methods are designed to be meaningful, memorable, and mindful, guaranteeing that the learning sticks and leads to real change.
This is the heart of what we do. Both internally and externally, we value connecting with our clients and community across differences. We naturally seek out diverse knowledge, perspectives, and experiences, believing that the toughest problems are best solved within diverse teams. We help our clients make REAL connections across differences, ensuring that every voice, especially those typically underappreciated, is heard and valued.
We approach our work with the utmost integrity and respect. There are no hidden or empty promises with Change Coaches. We speak truthfully and honestly about what our clients can expect. This straightforward communication builds trust and sets the foundation for successful partnerships.
We see possibilities in every situation and inspire your organization to do the same. By creating awareness and fostering an open-minded atmosphere, we help our clients see opportunities that were previously invisible. We aim to unlock potential and inspire innovation within your teams and leaders.
We offer various services, each designed to meet the unique needs of our clients:
Covering a wide range of topics, including leadership, connecting across differences, and DEIB, our keynote speaking services are designed to inspire and educate. LaTonya’s dynamic presentations leave a lasting impression and are tailored to resonate with diverse audiences.
Choose from our existing workshops or create a custom experience that aligns with your organizational needs. Paired with group coaching, these workshops are designed to be highly interactive and engaging, ensuring maximum retention and real-world application. Topics can range from traditional leadership development to workshops with a sprinkle of DEIB elements, making them both comprehensive and impactful.
Change Coaches offers leadership coaching across organizational levels. LaTonya coaches CXOs and first-time CEOs and offers both traditional organizational packages and subscription models. This balanced approach ensures executives excel in their roles and grow as authentic and confident leaders. Each coaching package includes comprehensive assessments to track progress and identify areas for improvement. Ask us about our proprietary LEAD and CEO assessments!
Often added to workshops, our group, and leadership team coaching sessions are custom-designed to meet the specific needs of your organization. These sessions promote cohesion, improve communication, encourage learning transfer, and align leadership teams with organizational goals. We utilize our unique assessment tool to ensure the coaching is impactful.
Our community accelerators target specific leadership and coaching groups. Scheduled to launch in early 2025, these accelerators include our proprietary LEAD assessment and are designed to foster community learning, development, and support among like-minded professionals. These programs offer a blend of workshops, coaching, and peer support, making them a comprehensive solution for professional development.
The Change Coaches LEAD Assessment™️ is a diagnostic tool built around measures that are fundamental in the workplace today — REAL Leadership, Psychological Safety, and belonging. Our affordable evidenced informed leadership and team-based assessments are all accompanied by a 60-minute Coaching session and access to additional tools and resources.
