Our Story + Approach

Why Change Coaches?

LaTonya was one of those people who never “fit in at work.” She spent 15 years on a traditional career path in HR, talent management, and learning and development at Fortune 500 companies, so this was much more than an isolated incident. Repeatedly having these experiences motivated her to drive real change in the workplace and organizational cultures for good.

She started with the traditional approach of attempting to make change from the inside, but she eventually discovered the potential of leadership and team coaching to change entire organizational cultures. This unconventional yet evidence-informed approach was refreshing and a welcome respite from the traditional programs that were not preparing executives to lead future workplaces, connect across diverse teams, create cultures of belonging, or cultivate psychological safety on their teams. LaTonya was motivated to inspire change in these cultures that were stuck at the surface level.

Through her own experiences and by observing others, LaTonya learned that it wasn’t so much about the skills, values, and attitudes you bring to the table. What mattered in corporate culture was fitting in on a very superficial, surface level. Do you look the part? Have you bought into the competitive, relentless, undercutting standards of corporate leadership? Are you forced to keep your personal problems at home? It’s a terrible way to live, not to mention misaligned with today’s workplace. To make matters worse, LaTonya found it incredibly frustrating to realize that corporate leaders just didn’t have the people skills to work across differences. Coaching emerged as LaTonya’s unique opportunity to develop leaders change cultures, make real connections, and adjust to the future workplace demands.

Change Coaches is a team of leadership development professionals who embody Below the Surface Leadership™️:  REAL leadership, psychological safety, and empathetic leadership. We are similarly committed to changing workplace culture at its core while developing leaders for the future workplace

Our work goes far beyond delivering out-of-the-box 90-minute workshops. We’ll create a real bond with your team and get below the surface, and will go places where some other coaches may be afraid to go. The way we work with our clients makes them love us. While addressing large-scale organizational problems, through working with us, leaders also experience radical growth at an individual level. Whether you are trying to align as a team, create a culture of belonging, lead multi-generational teams, foster psychological safety, or extinguish toxicity from your workplace, we are here to help!

Our Values Guide Everything We Do

We have five values at Change Coaches that are imbued in everything we do. Our values are what set us apart from other leadership development firms. And, these are not just fixtures on our website. Our clients tell us they experience our values as deeply as we do throughout all of our interactions.

Going Beyond DEIB

Our work goes beyond DEIB. We prepare leaders to lead in today’s workplace and our evidence-informed approaches are meaningful, memorable, and mindful.

Making a Lasting Impact

We exist to make an impact on our clients, communities, and broader society. We do this by first thoroughly understanding client needs and then applying our creative and evidence-informed approach to our client’s recurring problems.

Creating REAL Connections Across Differences

This is the heart of what we do both internally and externally with our clients. We value connecting with our clients and community across differences. We naturally seek out different knowledge, perspectives, and experiences. We know the toughest problems are solved within diverse teams so we help our clients make REAL connections across differences to hear those voices that are typically underappreciated.

Integrity + Respect

We approach our work with the utmost integrity and respect. There are no hidden or empty promises. We speak truthfully, thoroughly, and honestly about what our clients can expect from partnering with us.

Finding Possibilities

We find the possibilities in everything and inspire your organization to see those as well. We create awareness so our clients can see possibilities that weren’t there before.

As Seen In....


Interested in working with us, but not ready to schedule a call? Sign up for our newsletter to stay in touch and learn more about how we approach our work.